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Wimbledon

Enhancing the brand of the
world's best tennis tournament.

Identity system

Background

Experience

Background

Being at Wimbledon is more than just being a spectator, it’s a rewarding experiential event making it the most prestigious tennis tournament in the world. To maintain their leading position, Wimbledon wanted to enhance their brand offering across their entire hospitality service during the tournament and throughout the year.

Identity system

Wimbledon’s identity was fully retained - the only change being an extended secondary colour palette developed specifically to enhance the hospitality offering.

Experience

‘At Wimbledon’ was the embodiment of their spirit, providing the foundation and platform to express the unique quality and experience Wimbledon creates. Communicating everything that makes Wimbledon the world’s best – elegance and quality, innovation and technology, passion and sophistication, heritage, and timeless tradition.