Identity system
Background
Experience
Background
Mozaic is a pay to view and mobile entertainment service from Ooredoo (previously Qtel), offering over
200 channels as well as HD and catch-up. Mozaic’s access to cutting-edge technology and ambitious global expansion plans required them to appeal to a new, younger audience.
Identity system
Mozaic needed to become synonymous with entertainment and have a strong and exciting brand that complemented its parent Ooredoo. "Your world, your way” reflected Mozaic and its customers passion
for entertainment, who all have different tastes.
Experience
The new brand essence and positioning came to life through a series of planets. Each one reflecting the different genres Mozaic had to offer – music, sport, film and children’s entertainment, all came to life with rich imagery, colour and content.
