GAM

Advancing the potential
of capital investments.

Identity system

Background

Experience

Background

GAM is an independent, active asset management company who needed to elevate their brand
to change audience perceptions, engage existing clients and communicate more clearly their
expertise at successfully managing funds.

Identity system

GAM’s brand elevation concentrated on establishing a suite of images that could be applied across both corporate and product levels. Nature was the overiding theme communicating agility, strength and the ability to adapt and evolve.

Experience

GAM’s evolved brand communicates clearly and simply the expertise and unique way they manage funds and binds them to become a unified global organization with a clear purpose, story, and look.